Project: Redesign of the landing page of an IT services company combining technology and art
‍Objective: Promote artistic works while presenting the expertise of the ESN and offering unique visibility
‍Role:
. Design an immersive and engaging experience combining aesthetics and commercial performance
. Integration of artistic works into the digital world of the company to enrich branding and generate additional revenue

. Interviews with ESN stakeholders to understand their vision and expectations
. Market trend analysis to identify best practices in immersive design
. Co-design workshops to create an interface that values works while respecting the DNA of the ESN
. Explore interactive layouts and smooth animations for a compelling visual experience
.User tests to optimize the purchasing process for works and improve the accessibility of information on ESN services

. Merge two worlds distinct (digital and art) without unbalancing one with respect to the other
. Maintain the technological identity of the ESN while promoting artistic works in an attractive way
. Integrate a smooth buying journey without burdening the user experience or diverting attention from the value proposition of the ESN
. Ensure optimal performance management and responsive design to ensure a smooth experience on all devices, especially for high-resolution artistic elements

. Immersive and engaging experience, promoting both the services of the ESN and artistic works
. Integration of interactive visuals and optimized user experience, facilitating the discovery and purchase of creations
. Increased engagement and conversions
. Differentiation of ESN on the market by combining technological innovation and artistic valorization
. Generation of a new source of income while strengthening the brand image