Anja SmartConnect

Smart Grid and Business Opportunities

Date
2020
Customer
Anja
background
Team: CEO, Product Owner, AI Developer, Growth Manager
About

Project: Design of an intelligent networking application to optimize professional networks
Objective: Help users facilitate strategic connections and monetize their professional relationships, with management that is more intuitive and efficient than traditional CRMs
My role:
.
Creation of a fluid and ergonomic interface to manage contacts, request connections and monitor growth opportunities
. Integration of advanced segmentation, AI, and automation tools to recommend the most relevant connections
. Designing a simple and effective experience, exploiting intelligent algorithms to optimize network management

UX research

. Interviews with entrepreneurs, consultants and networking professionals to identify the obstacles and needs in contact management
. Comparative study CRM and networking tools to identify the shortcomings of existing solutions
. Co-design workshops to define ideal courses and structure an intuitive interface
. Optimizing the onboarding experience for a quick and engaging network configuration
. Visualization model testing relationships and optimization of recommendations, using AI to propose the best connections
. Iterative user testing to adjust ergonomics and validate key functionalities
. Optimizing the onboarding experience for a quick and engaging setup
. Iterative user testing to adjust ergonomics and validate key functionalities (intelligent introductions and networking suggestions)

Challenges

. Balancing automation and user control, preventing recommendations from being perceived as intrusive
. Design a simple and intuitive interface despite the complexity of features breakthroughs
. Manage privacy and permissions, allowing users to control the sharing of their contacts
.Create a UX experience that inspires trust and offers real added value to adopt a monetizable networking model

Results

. Optimizing contact management, facilitating strategic connections and business opportunities
. Intuitive interface and smart recommendations for natural and effective relationships
. Automating introductions and follow-ups, reducing network management time while maximizing growth opportunities

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